Located between China and India, Nepal is a small country with a population of around 28 million. Nepal is home to many ethnic groups, primarily Hinduism and Buddhism, making it very diverse and welcoming. The land regions are also extremely diverse in Nepal as they have three main regions; mountains, hills and terai. Terai and hill regions are where most of the agriculture happens and it is also where poultry agriculture takes place as well. Nepal is a poor and developing country, about 24.8% of the population is below the poverty line, making only $1.25 a day, and the GDP for the country is $2376 per capita (Heritage, 2016). Like most developing countries, because of the low income families need to start relying on their children to start work at a very young age. This results in education being put on hold, meaning over one third of the adult population has no formal education; literacy rate is 38% for adult men and 23% for adult women (Every Culture, 2016). This can pose a challenge with introducing new technologies or products that require learning skills, or even managing in the market place if they do not understand economics and how to be a successful entrepreneur.
Product The product idea that will be exported to Nepal is from a Canadian company, it is an anti-pick poultry product called a pheasant hood. This product can be used for game birds or poultry. The intention of the hood is to prevent the birds from fighting and resorting to cannibalism by not allowing the birds to see directly in front of them. With the hoods attached to the faces of the birds it adverts direct eye contact, but allows the birds to continue regular activities such as eating and drinking (Berry Hill, 2016). The purpose is to decrease the amount of birds that are lost from these fights that can lead to death or severe infection. Loss of poultry can affect farmers in a negative way as is decreases the amount of meat and eggs that they can sell to market, overall lessening the livelihoods of Nepalese farmers. A chain reaction could occur where there is not enough poultry to get to market and the prices increase making it harder for the rest of the population to buy poultry products to feed their family. If we were to export these specific pheasant hoods from Berry Hill, it would decrease the chance of infection and breakage. The hoods are attached through the nasal region and can often cause clogging which leads to infection and cause death. The products that will be exported are not made of the traditional rubber or metal but a polyethylene plastic. This plastic is durable and environmentally friendly, it prevents clogging and decrease the chance of infection and decreases the chance or ripping off and breaking so that the product can be reused. http://www.berryhill.ca/product-p/hood1.htm
Mishra, B. (2013, January 27). Poultry in Nepal: Present Scenario, Indigenous Breeds and Traits of Economic Performance. Retrieved October 12, 2016, from https://bijeshmishra.wordpress.com/2013/01/27/traits-of-economic-importance-in-poultry/
Nepal. (2016). Retrieved from http://www.heritage.org/index/country/nepal